Instagram is the most viable source of free and engaged traffic right now. With Facebook and YouTube getting more saturated as a source of traffic, businesses have become desperate to find new affordable and effective traffic sources. And Instagram is the best alternative right now.
Here are some statistics to prove this
1 Billion monthly active users
500 million daily active users
Instagram users spend an average of 53 minutes per day.
500 million IG accounts use Instagram stories every day.
Instagram can generate over 4 x more interactions compared to Facebook.
Instagram helps 80% of Instagram users decide to buy a product or service.
50% of Instagrammers follow at least one business.